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FAQ & fees

How long is a session?

Sessions are usually 60 or 90 minutes .There is also the opportunity of email / WhattsApp contact between sessions.

How many sessions will I need?

This depends on what you wish to cover and how motivated you are outside the sessions. Usually the Coaching program is between 8 -12 sessions. *Yet some clients will continue for longer.

How frequent are the sessions?

I usually work with people weekly or fortnightly though if your circumstances mean you would prefer this to be different I am happy to look at this with you.

How much will it cost?

 850$ HKD  (110$ USD) / 60min 

*The above fees include all materials, email or WhatsApp support between sessions if required.

Where are the sessions conducted ?

Hong Kong , Due to Covid 19 sessions are conducted only online 

Is coaching online efficient as 'face to face' ?

Online coaching saves you time and money travelling, and enables you to be coached in a place that is comfortable and convenient to you.  It also means you are not restricted by location but can choose the coach you want to work with. If you are not familiar with being coached by phone or Skype I offer one trial session, so you can see how this could work for you so do get in touch and we can arrange a mutually convenient time to talk.

How is payment done ?

Bank transfer (For Hong Kong residents) or PayPal / Credit card 

How do I refer people to you?

Many of my clients come from referrals and this works really well for all us. New clients are great for me, I love doing my job and seeing people make changes and, if you are looking for a coach, you like to know you are going to have someone you can trust. If you’d like to refer someone to me simply direct them to the contact me section of the website and ask them to mention your name when completing the form.


What are the differences between Coaching and counselling ?

The International Coach Federation (ICF), which claims to be the largest coaching credentialing and support organization in the world, defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives. Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach’s job is to provide support to enhance the skills, resources and creativity that the client already has.”



  • Views both parties as naturally creative, resourceful and whole  

  • Does not diagnose or treat.                              

  • Trained to work with functioning clients.  

  • Works with clients that are able to form an alliance and have common goals.

  • Co-Active® model.      

  • Coach and clients on a peer basis.

  • Alliance designed by coach and client together.  

  • Focus on evolving and manifesting potential.

  • Emphasis on present and future.

  • Action and being oriented.      

  • Solution oriented.  

  • Explore actions and behaviors that manifest high self-esteem.  

  • Regard and coach negative self-beliefs as Saboteurs (temporary obstacles).

  • Coach and client ask: “What’s next/what now?”  

  • Works mainly with external issues.    

  • Discourages transference as inappropriate.

  • Accountability and “homework” between sessions held as important.

  • Contact between sessions for accountability and “wins” expected.

  • Uses coaching skills.          


  • Trained to work with major mental illness.

  • Works with clients with entrenched problems.

  • Diagnoses and treats.

  • Therapist the “expert.”

  • Hierarchical difference between therapist and clients.

  • Treatment plan largely designed by therapist.

  • Focus on healing and understanding.

  • Emphasis on past and present.

  • Insight oriented.

  • Problem oriented.

  • Explore genesis of behaviours that create low self-esteem.

  • Analyze/treat origins & historical roots of negative self-beliefs.

  • Therapist and client ask: “Why and from where?”

  • Works mainly with internal issues.

  • Encourages transference as a therapy tool.

  • Accountability less commonly expect

  • Contact between sessions for crisis and difficulties only.

  • Uses therapy techniques.

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